We have a new update on the CATBI.org website. In a previous post we had updated posting the Expanding TBI Services Manual. The manual covers many aspects of our development of a model for California and strategies to build capacity to serve civilians and veterans with traumatic brain injuries (TBI).
Another integral part of the manual is our Media Outreach Handbook. What we have just posted to our main page for reference and can be found on the home sidebar. This comprehensive handbook to aide TBI organizations in conducting media outreach was developed in a collaborative effort with the media-consulting firm, Paschal Roth Public Affairs.
In the handbook, the concept of ‘earned media’ or publicity outside the realm of paid advertising. Also included are ways to create a story that will resonate with the press such as Role of the expert by providing a human element and including a human focus and responding to what is going on in the news.
One of the more recent trends in media has been a shift in emphasis positive local, or community oriented stories. The handbook provides samples of a news advisory, press release, sample statement, news article and letter to the editor that have been generated throughout the project for reference.
Hopefully, these will serve as a solid resource as another way to outreach for people with TBI through media.
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